Roots to Revenue: High Altitude and Global Flavor
In 2025, we have seen that in most foreign markets, long-term consumer spending trends show declining expenditure shares for staples (like rice and wheat) and increasing shares for higher value food items—such as meat, dairy, fruits, and vegetables. Food suppliers and retailers have responded to demand by modifying their products and retail formats to better meet consumer needs. Additionally, multinational retailers have expanded in developing countries.
